Resources and Information

Learn more about the mission, objectives, and goals of the ATC with key resources and information. This information is relevant to all residents and visitors accessing recreational opportunities in BC, adventure tourism stakeholders, and governmental organizations. 

Adventure Tourism Coalition Strategy and Presentations

Khutzeymateen Lodge | Shayd Johnson, Destination BC

Read through the information provided by the Adventure Tourism Coalition.

Adventure Tourism Strategy

Resident Information – Coming Soon
Government Information – Coming Soon
Industry Information – Coming Soon

Ministry of Tourism, Arts, and Culture: Tourism Strategy

Valkyr Lodge | Steve Ogle, Destination BC

The Ministry of Tourism, Arts, and Culture announced a new tourism strategy in the spring of 2019: Welcoming Visitors, Benefiting Locals, Working Together; A Strategic Framework for Tourism in British Columbia 2019-2021. Outlined in this strategy as a key priority and action item is supporting the growth of adventure tourism in BC.

A Strategic Framework for Tourism in British Columbia: 2019-2021

Destination British Columbia

Rossland | Steve Ogle, Destination BC

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry. Outlined in their 2020-2023 corporate strategy is the importance of the tourism industry, including adventure tourism, to the economic, social, cultural, and environmental well-being of British Columbia and British Columbians.

Destination BC Corporate Strategy, 2020-2023