Learn more about the mission, objectives, and goals of the ATC with key resources and information. This information is relevant to all residents and visitors accessing recreational opportunities in BC, adventure tourism stakeholders, and governmental organizations.
Adventure Tourism Coalition Strategy and Presentations
Read through the information provided by the Adventure Tourism Coalition.
Adventure Tourism Strategy
Resident Information – Coming Soon
Government Information – Coming Soon
Industry Information – Coming Soon
Ministry of Tourism, Arts, and Culture: Tourism Strategy
The Ministry of Tourism, Arts, and Culture announced a new tourism strategy in the spring of 2019: Welcoming Visitors, Benefiting Locals, Working Together; A Strategic Framework for Tourism in British Columbia 2019-2021. Outlined in this strategy as a key priority and action item is supporting the growth of adventure tourism in BC.
Destination British Columbia
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry. Outlined in their 2020-2023 corporate strategy is the importance of the tourism industry, including adventure tourism, to the economic, social, cultural, and environmental well-being of British Columbia and British Columbians.